You want to make more money or maybe just enjoy your life better. Maybe you want financial independence or a stronger, more vibrant marriage.
So how can you discover your next breakthrough? How do you avoid plateauing?
At dinner a couple nights ago I shared with my family a breakthrough insight that I received.
I had tried using Groupon as well as a deal with a local massage therapist to create two different marketing campaigns.
Neither campaign worked very well but when I put the two together I had a breakthrough.
It was like a bit of gold lodged in jagged rocks. Rock, rock then gold. Not gold, gold and more gold.
Frequently insights come as we fail forward.
Initially "great ideas" rarely become great. But great ideas usually are an amelioration of many failed ideas.
Recent Comments