Zag

Not always, but almost always, abundace is found by zagging when the crowd zigs.

If most people have car loans/leases, then zag by buying cars in cash.

When the crowd uses credit to buy a bunch of gadgets on Black Friday, zag by staying home or ensuring you can pay as you go.

When the crowd becomes concerned about finding a job when losing one, zag by looking for a better job before you need one.

Paradoxically, zagging propels you forward on a straight path to prosperity.